United Parcel Service (UPS) is a global leader in the package delivery business and a provider of supply chain management solutions.
Headquartered in U.S. but with a world-wide presence, the logistics company is known for its emblematic brown trucks.
Working with UPS is a challenging but also an exciting task. The brand is traditional and conservative but still needs to have a fresh, elegant and trustworthy-looking identity. The cases below are a handful of projects developed in the Europe Region as currently, I’m a part of their Communication Team as Designer and Creative Advisor for the European Area.
UPS Media Day Europe
Every year UPS invites the journalists and editors from the main media channels in Europe and Asia for a press conference.
In that event the PR executives release the main goals, milestones and initiatives UPS is planning for the year.
I created a Visual Identity system for the event to be used in goodies, official documents, etc.
The idea was to have something to be used along with the UPS logo, like a complementary mark.
Pulse of the Online Shopper (POTOS) Project is a biennial study run by UPS about new insights around E-commerce and the E-shopper.
In 2017 I worked on the E-Book, the Printed version of the Study and the Digital Marketing Campaign for the project.