Kate Spade New York
Kate Spade is an American fashion brand with a colorful, charming and fun essence.
Despite the brand being already appreciated by the Brazilian women, it was important to adapt the American identity to the market in Latin America.
To accomplish that, we worked in cooperation with the headquarters in New York in order to align and adapt the creative and visual direction to the Brazilian market. Everything was adapted to make the costumer feel connected and valued: from the shape and ethnicity of the models in the campaigns, to the tone of voice on the newsletters.